Explore LSU’s hidden jewel, the Hilltop Arboretum
I’ve found myself driving down the long and winding Highland Road to the LSU Hilltop Arboretum three times. What a beautiful place. Have you been? If you are ever in need of some peace and tranquility, or are simply in need to purchase a few plants to liven up your balcony, Hilltop is surely the place to go. What a charm it is! The hole-in-the-road nature sanctuary can provide college kids or families with a lovely hour or day visit to relax and to become one with nature.
Among its thousands of different plants, it’s really a great place to learn about plants and flowers. Executive Director of the Arboretum Peggy Coates, a delightful and passionate woman, is also an enthusiastic source who loves to have her brain “picked” about her flower knowledge. She recently spoke of the American Beautyberry shrub, which can be found throughout the Arboretum. These shrubs are expected to bloom with beautiful iridescent purple berry clusters during the summer months.
Today, my PR group met with Coates to finalize some of our plans for our project. We are currently creating a campaign to promote the Arboretum that is specifically geared toward the PlantFest! event on October 6th and 7th. (Click here to learn about the past year’s PlantFest!). Our group of five were there to discuss and show her our tactics we have completed already, as well as our ideas for other tactics. Sara has created a beautiful flier that will be used to promote PlantFest! and Emilee has created Hilltop its very own Facebook page and Twitter feed. Kelly is working on a social media release, and Karsten will provide content for Hilltop’s website. Finally, I will be in charge of writing a newsletter and placing a PlantFest! factsheet in the Entertainment section of the Reveille.
Even though there have been some bumps along the way, our group has worked well together, and I believe we are all enjoying the process of promoting the Hilltop Arboretum. At first, we struggled with finding a client who would be willing to work with us in our promotion of the mobile gaming application, SCVNGR. Yet, fate dropped Hilltop into our hands, and I am thrilled to have the opportunity of working with them. I believe our team can provide Hilltop with fresh and progressive ideas, but Hilltop also can provide us an invaluable learning opportunity.
Hilltop is a hidden jewel at LSU, and it holds an abundance of resources. Its paths are yearning to be walked on, its myriad of plants are thirsting to be discovered, and its face of natural beauty wishes to be unveiled to the LSU community. So come out and explore anytime, and don’t forget to mark your calendars for the October PlantFest!
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